HOTEL LOBBY CONCEPT

A small 10 room establishment in Palm Springs, CA.

Outdated hotel in need of a lobby design that will propel them into the future.

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Functional needs: Congested reception area Rear lobby has a step

and is inaccessible Luggage storage is small and out of way.

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Design needs: New lobby, interior Express & brand identity for relaunch.

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Brand: An Italian spin on American mid-century Palm Springs that compliments

the competitive landscape but is differentiated, elevated and chic.

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Concept: Celebrate the timeless and powerful designs of mid-century Italian design masters;

Gio Ponti, Achille Castiglioni and Carlo Scarpa, utilizing filtered light,

streamlined modern sensuality, craftsmanship, and a joyful spirit.